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To Impress Colleges,
Prep Schools Get Aggressive

For elite prep schools, getting graduates into Ivy League universities once took little more than a well-placed call from the headmaster.

These days, old-boy ties to top colleges have faded, and Ivy League schools want students from many other sources. Yet more than ever before, private secondary schools are graded on how many graduates enter the likes of Harvard, Princeton and Stanford universities.

The result: Prep schools, under pressure from tuition-burdened families and nostalgic alumni, are straining to improve their graduates' college-admissions prospects. They're easing up on grading, and paying top dollar for college counselors with Ivy League pedigrees. Some prep schools even face questions about embellishing college-placement documents.

A former employee at Newton Country Day School of the Sacred Heart, a girls' school in Newton, Mass., says the school's headmistress tinkered with transcripts to improve students' college chances -- accusations school officials deny. At Shady Side Academy in Pittsburgh, the director of college counseling abruptly stepped down last April after the school found he had marked courses with an "H" for honors -- although the school had no such honors-class designation -- on 10 to 12 students' transcripts submitted for collegiate athletic scholarships.

"We didn't distort any numbers or change grades. We described courses in an enhanced way," says Peter Kountz, president of Shady Side, which has 915 students in kindergarten through 12th grade and charges $15,000 tuition. "There's a whole intensifying of pressure on college-placement people to present students in the best possible light. It's very, very difficult to do the right thing consistently."

The counselor, Alex Howson, says the documents he enhanced weren't official transcripts. He did nothing wrong, he says. He was planning to retire in June anyway because pressure from "a small core group of parents" to play up students' academic records had taken the fun out of his job, he says.

The prestigious Middlesex School in Concord, Mass., is still reeling from its discovery in 1997 that its college-counseling director inflated the track record of its graduates in getting into Ivy League and other elite universities. Thomas O'Neil, the 49-year-old director, committed suicide a short time later. "His sole motive was to make Middlesex School look better," says Bradford Kingman, a former Middlesex assistant headmaster.

Enrollment at independent private schools, now at least 500,000 students nationwide, has soared 20% in the past decade, more than at some top liberal-arts colleges. Parents pay a median annual tuition of $13,345 for a day school or $24,350 for boarding school, fees that have nearly doubled in the past decade. They count on the investment to propel their children into the Ivy League or other top-tier colleges, as ranked by US News & World Report and other popular indices.

Students, who survive a grueling admissions process to get into prep school, can be just as demanding. The student newspaper at prestigious Phillips Academy in Andover, Mass., alma mater of president George W. Bush, complained last April that Ivy League rejections "seemed too numerous." It noted wistfully that Harvard University, which admitted 69 of 74 applicants from Andover in 1950, took only 18 out of 89 a half-century later. (Two more Andover students were later admitted from the wait list.)

Overall, private-school graduates constituted 32% of this year's freshman class at Harvard, compared with 44% in 1960. And many more private schools are represented now, meaning even fewer admissions for each prep school to cite in its marketing efforts.

Selective colleges that once relied on a short list of feeder schools now recruit internationally. Their swelling endowments afford more financial aid, permitting more lower-income students to enter. The best public high schools, meanwhile, are offering more advanced-placement courses and catching up to prep schools in academic rigor. Those public schools increasingly stake their reputation on standardized tests administered by most states. Few private schools use the tests.

Private secondary schools are left with college admissions as the main barometer of their quality. In response, prep schools are paying more for college counselors -- salaries are up 22% since 1995 -- and rebuilding old Ivy League ties through an academic revolving door. When San Francisco University High School and the University School of Milwaukee recently hired directors of college counseling, for instance, they recruited admissions staffers from Stanford and Harvard, respectively.

Some private schools are also buffing up their school profiles, the one- to two-page information sheets that accompany every college application and are widely used to assess a high school's quality. Traditionally, these profiles list colleges attended by recent graduates. But the definition of "recent" is extending further into the past. The Kiski School in Saltsburg, Pa., for example, used to list colleges attended by graduates over the previous three years. Last year, it adopted a five-year profile, allowing the school to include more top colleges.

Other schools cite every college where graduates were admitted, not just those where they actually enrolled. A single top student accepted by Harvard, Princeton, Yale and Stanford universities would account for four "admissions" on the profile. "We're a small school," says Anne Ferguson, director of college counseling at Hathaway-Brown School in Shaker Heights, Ohio. The school graduates about 55 students each year, and lists the colleges where all graduates for the past five years gained acceptance. "If you put only where the kids were going, that really doesn't accurately reflect the range of options they have," she says.

Heathwood Hall Episcopal School in South Carolina identifies only the most-competitive schools where graduates have been accepted, omitting less-prestigious state colleges. "There's a small element of PR to it," acknowledges James Robinson, assistant head of the upper school.

Some private schools are also reluctant to report disciplinary actions against students to colleges. Loomis Chaffee School in Windsor, Conn., doesn't disclose them at all, citing fear of liability. The Wheeler School in Providence, R.I., decided last year that it wouldn't divulge sanctions against students prior to 12th grade. "In the back of our minds, you don't want to offer a reason for a college not to accept a kid," says Wheeler headmaster William Prescott.

Some college-admissions officials worry they aren't getting the whole story. "We want to know" about disciplinary actions, "and we know we don't know," says Eileen Feikens, senior associate director of admissions at Barnard College, the women's-college affiliate of Columbia University.

Even schools that pride themselves on resisting grade inflation are giving ground. At Buckingham Browne & Nichols School in Cambridge, Mass., administrators have encouraged faculty to give students the benefit of the doubt in grading. Eric Benke, director of the upper school, says the result has been "some shift upward" in grading, which the school hopes will help its students compete when they apply to college.

At the Middlesex School, which proclaims in its profile that "grading standards are unusually high," the late Mr. O'Neil's successor, Diane Proctor, is lobbying faculty to give fewer C's and D's to freshmen and sophomores. She says colleges are paying more attention to grades in those two years.

Grading practices have also been the focus of controversy at another suburban Boston school, Newton Country Day. The school, one of a national network of 21 Sacred Heart schools, has 315 girls enrolled in grades 5 to 12. Long regarded as a sleepy finishing school for daughters of Boston's Irish-Catholic elite, including Rose Kennedy, it was traditionally a gateway to Catholic colleges such as Boston College.

Sister Barbara Rogers, headmistress since 1989, is widely credited with boosting the school's enrollment, endowment, academic rigor, admission standards and college placement. A former executive assistant at the school, however, says Sister Rogers pressured her to raise the grades of several students.

Sara Colvin, the former assistant, says Sister Rogers transferred the task of preparing transcripts from the registrar to her own office in 1995, and then assigned her to type transcripts based on report cards. In an affidavit, Ms. Colvin alleges that Sister Rogers or her assistant headmistress, Kathleen Hodges, ordered her at least five times to replace actual grades with higher ones when she prepared transcripts of at least two students for submission to colleges. A former trustee solicited the affidavit as part of a wider dispute between him and the school.

Ms. Colvin says the alleged changes were aimed at boosting the school's college-admission rates, as well as helping one of the students -- Ms. Hodges' niece -- get into a top college. The niece wound up getting into Barnard College.

Amanda McClure, a former teacher at Newton Country Day, says that before Ms. Colvin's allegations surfaced, Sister Rogers and Ms. Hodges "reamed me out" in front of the niece for giving her a B-minus in world religion in the first semester of her senior year. The two administrators said the grade was too low, according to Ms. McClure. The grade wasn't changed.

Ms. Hodges, her niece and Sister Rogers declined to comment. Robert Popeo, a prominent Boston attorney who is a trustee and donor to the school, says he and three other trustees investigated Ms. Calvin's allegations for the board last year and concluded they were unfounded. The board recently gave Sister Rogers a five-year contract. Mr. Popeo, who has a daughter teaching at the school, said transcript preparation had been temporarily shifted to the headmistress's office due to a staffing problem, and that grades of Ms. Hodges' niece and the other student were appropriately adjusted based on consultation with teachers or after the students underwent a summer tutoring program.

A look at how the pressures played out at the Middlesex School shows how times have changed. The school teaches 240 boarding and 75 day students in grades 9 to 12. Founded in 1901, it charges $28,300 for boarders and says its students score a median of 1280 on the SAT's 1600-point scale. Prominent alumni include actor William Hurt and former Massachusetts Gov. William Weld.

When Thomas O'Neil attended Middlesex, it was an Ivy League highway. He starred in sports, and repeated his senior year to improve his grades for Harvard. Of Middlesex's 42 graduates in 1967, 13 went to Harvard, including Mr. O'Neil. Eight more attended other Ivy League universities.

But after Mr. O'Neil joined the Middlesex faculty in 1972, as he worked his way through his stints as head college counselor, those proportions shrank steadily. Beth Nesbit, director of college counseling from 1985-89, says some trustees were dismayed by the fall-off in Ivy League admissions. Some "needed to be educated" about the changes top universities were making in their admissions policies, she says. Of 78 Middlesex graduates last June, 15 wound up in the Ivy League, including five at Harvard.

Over the years, Mr. O'Neil filled in wherever Middlesex needed him. His stern manner and uncompromising grading as a teacher of English grammar initiated freshmen into the elite boarding school. He served as dean and assistant headmaster, ran the dormitory where he lived, and coached football, lacrosse and squash, co-authoring a sports-psychology book with a Middlesex squash protege. Mr. O'Neil, who left a $1.4 million estate at his death, was also a regular financial donor to Middlesex. In one instance, he provided landscaping funds to edge the campus walkways.

By the early 1990s, having to soothe parents and slave late into the night over college recommendations drained him, according to friends and colleagues. Each summer, he escaped to Falmouth, a Cape Cod town where he was known by a childhood nickname, "Pete," that he never used at Middlesex. He skippered sailboats for friends, including prominent politicians and bankers. After 1995-1996, a year that Harvard accepted only two of 18 applicants from Middlesex, he quit college counseling.

"He had lost some joy in it," says one friend. "There's no question that he regarded the placement record as a reflection of his own value."

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